Earlier this month we announced our rebrand and unveiled our new logo, company color and tagline “Ingenuity at Work.” This corporate rebrand coincides with the launch of the rebranded and reengineered banking solutions: Vantage 6.0, a next-generation productivity portal, and OnView 6.0, the unified payments platform which features a complete suite of remote deposit capture solutions. The new fresh, modern look along with the new tagline reinforces VSoft’s brand positioning and the company’s dedication to forward-looking development.
The corporate rebrand was born out of an initiative to simplify VSoft’s mission statement to one that clearly and concisely stated the company’s strength and its purpose: “Enriching efficiency of our customers’ operations through continuous innovation.” The goal of simplicity lead to the redesigned, much cleaner logo and the new tagline that better reflects who we are and how we represent ourselves. “Ingenuity at work” was chosen as the tag line as it speaks to company’s tireless effort to deliver innovative solutions to its clients.
To read the entire press release: click here